Get Found Everywhere — SEO, Social Cards & Product Feeds
Get Found Everywhere — SEO, Social Cards & Product Feeds
You build great content and sell great products. But none of that matters if people can't find you. Until now, how your site appeared in Google search results and social media previews was mostly out of your hands — the platform guessed based on the page content and hoped for the best. That changes with this update.
You now have full control over your search engine listings and social sharing cards, plus automatic product catalog feeds that put your store in front of shoppers on Google, YouTube, Facebook, Instagram, and Pinterest. Every surface where someone might discover you can now be customised to show exactly what you want.
SEO — Control Your Search Listings
Every piece of content on your site — articles, events, pages, posts, products, audio, and videos — now has a Search & Social Details panel. Open it and you'll find fields for a custom Meta Title and Meta Description, the two pieces of text that appear in Google search results when someone finds your page.
A live SERP preview updates as you type, showing you exactly how your listing will look on Google before you save. No more guessing whether your title is too long or your description gets cut off — you see the real result right there in the editor.
Why this matters: The default meta title is usually just the page title, and the default description is whatever Google decides to pull from your content. That's fine for some pages, but for your most important content — your homepage, your latest release, your store — you want to write the pitch yourself. A well-crafted meta description is a free advertisement on every search result.
The panel also includes a noindex toggle. This lets you keep a page live on your site while excluding it from search engine indexes. Useful for thank-you pages, private landing pages, or anything you want accessible by direct link but not discoverable through search.
Pages Worth Customising First
Homepage: Write a compelling description that captures who you are and what fans will find on your site.
New releases: Craft a meta description that reads like a pitch — make someone want to click through from the search result.
Store: Mention your best products, exclusive merch, or any current promotions directly in the search listing.
Event pages: Include the date, city, and venue so fans searching for local shows find exactly what they need.
Social Cards — Control What Gets Shared
When a fan shares a link to your content on Facebook or X, those platforms build a preview card from your page. By default, they pull the page title, grab some text, and pick whatever image they find first. The result is unpredictable — sometimes the card looks great, sometimes it looks like an afterthought.
The Social Sharing section of the Search & Social Details panel gives you separate title, description, and image controls for both Facebook (Open Graph) and X (Twitter Cards). Set the exact headline, write a description tailored for social audiences, and choose an image that looks great at social card dimensions. A live preview updates as you type so you know precisely what the shared link will look like.
One panel, two audiences: Your search listing and your social card serve different purposes. A meta description might be straightforward and keyword-rich for Google, while your social card description might be more casual and attention-grabbing. Having separate controls for each means you can optimise for both without compromise.
Social cards are available on every content type: articles, events, pages, posts, products, audio, and videos. Set them once and every share of that content uses your custom card.
Google Shopping & YouTube — Your Products Across Google
Your products can now appear directly in Google Shopping results and on YouTube. We automatically generate a Google Merchant Center–compatible product feed that stays up to date as you add, edit, or remove products. Copy the feed URL from your Store → Product Feeds settings page, submit it to Google Merchant Center, and your catalog becomes discoverable in Google Search, Shopping results, and YouTube Shopping.
When a shopper searches for something you sell, your product can appear with an image, price, and direct link to your store — reaching buyers at the exact moment they're looking to purchase. On YouTube, your products can surface alongside related content, giving you another channel to reach fans who are already watching music videos, reviews, or unboxing content. The feed includes all the fields Google expects: title, description, price, availability, images, and any product attributes you've mapped like brand, GTIN, condition, colour, and size.
Facebook, Instagram & Pinterest Product Feeds
The same product feed system now extends to Meta Commerce Manager (Facebook Shops and Instagram Shopping) and Pinterest Catalogs (Product Pins and Shopping ads). Enable each feed from the Product Feeds settings page — each platform has its own tab with a ready-to-copy feed URL.
Once connected, your products become shoppable across Facebook, Instagram, and Pinterest without any manual listing. A fan browsing Instagram can discover your merch, see the price, and tap through to your store. A Pinterest user can find your products through Product Pins that link directly to your site.
What This Opens Up
Facebook Shops: Your products appear in a shop tab on your Facebook page. Fans can browse and buy without leaving the platform.
Instagram Shopping: Tag products in posts and stories. Fans tap to see pricing and go straight to your store.
Pinterest Product Pins: Your products show up with real-time pricing and availability in Pinterest search results and recommendations.
Shopping ads: Use your product feed to run targeted shopping ads on any of these platforms with minimal setup.
The best part: field mappings are shared across all feeds. Set your brand, GTIN, condition, and other attributes once for Google, and those same values carry over to Meta and Pinterest automatically. One set of product data, four platforms.
Discovery on Every Surface
These tools work together to put your content and products in front of people wherever they're looking. Someone searching Google finds a polished listing with the description you wrote. A fan sharing your page on Facebook sees a card with the exact image and headline you chose. A shopper browsing Instagram discovers your merch with pricing and a direct link to buy.
- Custom meta titles and descriptions give you control over every Google search listing
- Live SERP preview shows exactly how your listing will appear before you save
- Separate social card controls for Facebook and X let you optimise for each audience
- Google Shopping and YouTube feed makes your products discoverable in search, Shopping results, and YouTube
- Meta and Pinterest feeds extend your catalog to Facebook, Instagram, and Pinterest
- Shared field mappings mean you configure product attributes once for all platforms